Hi Nihan! I appreciate the feedback and I probably should've clarified better-- his response video was a joke. He's not actually upset about it; his anger is facetious. My argument is just that it would've been a good opportunity for the company because food companies typically lack the strong brand that makes loyal customers, which could be strengthened with an influencer who is largely the kindest and least problematic creator on the platform. No one is mad, I just think Del Monte made a mistake as pivoting towards more modern marketing would serve them well. Cheers.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store